Mac-Gray News

Mac-Gray Surpasses Five Million Visitors to its LaundryView(R) Website

Company Plans Enhancements to its Popular Online Laundry Service; Installations of Next Generation to Commence in Q1 2011

November 30, 2010

Mac-Gray Corporation (NYSE: TUC) today announced that its LaundryView(R) system website has surpassed five million visitors. The Company also announced its plans to expand the services offered by LaundryView(R) to both its multi-housing unit clients and the residents using commercial laundry equipment.

LaundryView(R) was developed by Mac-Gray and was introduced in 2004. It is currently installed in more than 3,000 on-site laundry rooms, as well as operating for licensed laundry contractors in Canada, England, Scotland, and China. The proprietary system connects laundry machines to the Internet and allows users to check the availability of commercial washers and dryers before going to the laundry room. A unique and popular feature of the system is Text Alerts, which automatically delivers a text message notification to a resident when their laundry is done. LaundryView(R) is the only laundry notification system that does not require either pre-registration or a profile linking notification to payment card information, which is critical to users concerned with privacy. Another distinguishing LaundryView(R) feature is the system's ability to detect unreported equipment problems and automatically issue a service call to the designated service technician for that account, without the involvement of any intermediate person.

"Achieving five million visitors on laundryview.com is a major milestone for Mac-Gray," said Stewart G. MacDonald, Mac-Gray's chief executive officer. "Today LaundryView(R) is the established market leader due to its superior technology and distinct end-user benefits. In fact, LaundryView(R) was recognized with an award for best mobile technology in December 2008 by MITX, the Massachusetts Innovation and Technology Exchange. Our laundry monitoring system is built upon significant patented intellectual property, and we intend to expand its pioneering features as part of a completely new technology platform, which will be commercially launched in early 2011."

Bob Tuttle, Executive Vice President, Technology & Information Services at Mac-Gray said, "The next generation of LaundryView(R) will give residents access to a system that provides even more features than today, and which will deliver greater convenience to the laundering process. In addition, the system will provide multi-housing operators with a new level of financial and service transparency for their property and their account with us that is unmatched in the industry. In development and testing for several years, and with test sites currently installed in four regions of the country, Mac-Gray expects to begin installing the next generation of LaundryView(R), along with an innovative new payment system, in the first quarter of 2011."

About Mac-Gray Corporation

Founded in 1927, Mac-Gray derives its revenue principally through the contracting of debit-card- and coin-operated laundry facilities in multi-unit housing facilities such as apartment buildings, college and university residence halls, condominiums and public housing complexes. Mac-Gray manages approximately 88,000 laundry rooms located in 43 states and the District of Columbia. Mac-Gray also sells and services commercial laundry equipment to retail laundromats and other customers through its product sales division. To learn more about Mac-Gray, visit the Company's website at www.macgray.com.

Safe Harbor Statement

This news release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding the Company's expectations for maintaining the size of its portfolio, debt reduction, interest expense, and acquisitions. The Company intends such forward-looking statements to be covered by the Safe Harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and is including this statement for purposes of complying with these Safe Harbor provisions. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies and expectations of the Company, may be identified by use of the words "believe," "expect," "intend," "anticipate," "project," or similar expressions. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties and other factors that could cause actual results to differ materially from such forward-looking statements. Certain factors which could cause actual results to differ materially from the forward-looking statements include, but are not limited to, general economic conditions, changes in multi-housing vacancy rates, the Company's ability to renew long-term customer contracts, and those risks set forth in the Company's Annual Report on Form 10-K for the year ended December 31, 2009 under "Risk Factors" and in other reports subsequently filed with the Securities and Exchange Commission.

Contacts:

 
   

Michael J. Shea

 

Chief Financial Officer

 

Mac-Gray Corporation

 

781-487-7610

 

Email: mshea@macgray.com

 

 
 

Jim Buckley

 

Executive Vice President

 

Sharon Merrill Associates, Inc.

 

617-542-5300

 

Email: jbuckley@investorrelations.com

 
 

SOURCE Mac-Gray Corporation

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